News

Digital transformation was never meant to be a tug-of-war between business and IT. Yet in many organizations it still feels exactly like that. Ambitious strategies collide with technical realities, value gets lost in translation, and promising initiatives stall before they make real impact. In a world where technology increasingly defines competitiveness, this disconnect is no longer just inefficient. It’s a strategic risk.

We are proud to present the renewed xplus brand identity. It marks more than a visual update; it reflects a deliberate evolution in how we see our role, our responsibility, and our ambition. As our organization grows and the challenges our clients face become more complex, it has become clear that our identity needs to better express who we are today and where we are heading, while remaining true to the values that have always defined us.

Yes, the title seems provocative. But those who are familiar with the tale of the ugly duckling know that it is not a derogatory term at all. For those unfamiliar with the 19th-century Danish literary fairy tale by Hans Christian Andersen, it tells the story of a duckling who is different from his brothers and sisters and feels like the odd one out—only to discover that he’s a swan, not a duck.

Looking at the amount of data we generate and store today compared to last year, it doesn’t take a genius to figure out that these vast amounts of data bring many challenges in managing it. Add to this the fact that data has become much more than just an asset. It has become a cornerstone of strategic innovation, and you soon realize that data management is a crucial practice for any organization.

If you’ve been recently involved in developing IT solutions, you’ve probably experienced that the challenge is no longer merely about building IT systems that work—it’s about crafting solutions that balance functionality with performance, security, and usability.

The rapid acceleration of digital transformation has brought unprecedented opportunities for organizations. However, this increasing dependence on digital infrastructure has also amplified operational risks.
In an interconnected world, cyber threats, system failures, and supply chain disruptions can propagate quickly, creating significant challenges for organizations trying to maintain resilience.

Antwerp Management School (AMS), one of the leading business schools in Belgium, and xplus, a leading consultancy firm in digital transformation and IT architecture, are further expanding their partnership. Following a successful initial collaboration, xplus is joining the AMS Corporate Membership Network. The partnership will focus on building knowledge around digital transformation, with the aim of better helping people and organizations navigate an increasingly complex digital world.

If you’ve been recently involved in developing IT solutions, you’ve probably experienced that the challenge is no longer merely about building IT systems that work—it’s about crafting solutions that balance functionality with performance, security, and usability.