xplus - Renewed identity. Reinforced ambition.

This evolution is rooted in a shared conviction across the Yuma group: digital transformation only works when it is deeply human. Technology should not exist for its own sake, nor should it overpower people or organizations. As part of Yuma, we are inspired by the belief that sustainable digital progress emerges when technology, human nature, and long-term value creation are connected in a meaningful way. This philosophy, captured in Yuma’s vision of “digital yet human”, forms an important foundation for our renewed identity.

For xplus, this meant moving beyond the image of a purely analytical consulting firm. Architectural rigour, strategic thinking, and technical depth remain at the core of what we do, but today’s transformations demand more. We aim to help our clients extract even greater business value from digital by acting as an extended centre of excellence alongside their teams.

Through our diverse community of experienced, pragmatic professionals, including employees and partners, we focus on business outcomes rather than delivery alone. We apply our expertise across digital strategy and design thinking, leadership for digital, architecture, and outcome-oriented change and program approaches, always with a clear sense of ownership and responsibility.

Knowledge development and sharing play a key role in this ambition. With the xplus Academy, we invest in continuous learning and the structured development of expertise across our community. Through our close collaboration with Antwerp Management School, this knowledge is further strengthened, challenged, and scaled, allowing us to connect academic insight with real-world impact.

Our renewed brand identity gives form to this shift. It expresses a more creative, confident, and mandate-led xplus, while remaining grounded in our expertise and values. The look and feel are modern and digital-first, but the message goes deeper: this is about renewal, clarity, and conviction. It signals our intent to play a more active role in defining direction and impact, both for our clients and within the broader digital ecosystem.

Kris Marchi, CEO of xplus, sees this brand renewal as a defining moment for the company:

“This renewed brand identity moves xplus into a new era. It truly reflects where we stand today and the ambition we have for the future. I’m thrilled with how it captures our evolution and our creative strength. By aligning more closely with the Yuma brand while keeping our own identity, we reinforce our position and our purpose.”

At the heart of this renewed identity lies a clear conviction: the value of xplus is created by our people who bring it to life every day. Their expertise, judgement, and sense of responsibility shape how we think, how we work, and how we create impact.

Culture is not a statement on paper; it is reflected in daily collaboration, craftsmanship, curiosity, and a commitment to quality. Sustainable digital transformation starts with people who take the time to understand before acting, who build trust through their work, and who commit to doing things right over the long term.

xplus is a community that brings together independent thinkers who are encouraged to take ownership, challenge assumptions, and grow through collaboration, supported by a shared respect for expertise, integrity, and our core values.

As part of Yuma, these people and values are further strengthened, connecting individual strengths to a shared ambition: creating lasting, human-centered impact through thoughtful digital transformation.

Discover the wider Yuma story at www.weareyuma.com.